Caterpillar – Al Bahar

United Arab Emirates

Mohamed Abdulrahman Al-Bahar, founded in 1937, is a leading business house in the Arabian Gulf with a mission to become the number one provider of customer value in construction equipment, energy and transportation, and materials handling industry.
Mohamed Abdulrahman Al-Bahar has been servicing its customers in the Middle East for over the last 75 years with an unrivaled product and service offering through its Machinery Group and General Trading Group.

Mohamed Abdulrahman Al-Bahar are the Official Middle East dealer for Caterpillar, with over 3000 staff in 11 branches across the GCC. Al-Bahar were looking to consolidate their marketing efforts with a unified, responsive, website to showcase the brand, service locations, training and promotions – whether viewed from mobile or desktop devices

Content Management

Content Management

The website was designed and built with a custom content management system in mind, to aid easy site and user administration along with simplified page creation and updating, and collection of statistical data for reporting.

Responsive Development

Responsive Development

In line with the use of mobile devices, each web page and menu system is tuned to be displayed and utilised at their best across a range of common devices and screen sizes.

Mobile First

Mobile First

With the growing use of mobile devices for instant internet gratification, The website was designed to be primarily exploited on smaller screened devices.

eCommerce

eCommerce

By enabling eCommerce on the website, Al-Bahar have extended the reach of parts, service and repair purchases to the client, and beyond, to the foreman on the ground.

The process

Responsive Website Design Development Process

Each webpage has been individually designed in conjunction with the client's requirements, and tuned for optimal performance across a range of devices and screen resolutions.

Wireframe

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